To create a warm, trustworthy, and professional brand identity and website for Behaviour & Beyond — a new parent and family coaching business founded by behavioural specialist Izzy Moore. The aim was to translate Izzy’s compassionate, science-backed approach into a cohesive visual and verbal identity that would resonate with modern parents and position the brand confidently within the UK market.
Izzy came to Ceffoo with a clear idea: she wanted her brand to centre around elephants, symbolising bonding, unity, and wisdom. Beyond that, she needed creative direction to bring her ideas to life - from colour palette and typography to overall tone and brand system.
Working collaboratively, I developed a complete mini brand package: a primary arched elephant logo, secondary landscape and wordmark versions, and a calm, grounded colour palette inspired by nature. The visual identity blends earthy tones of Forest Green, Earth Brown, and Sage, anchored by soft creams and warm neutrals to reflect calm confidence. Typography pairings of Instrument Serif and Instrument Sans strike a balance between approachability and professionalism.
Once the branding was finalised, the identity was brought to life through a Framer website - a single-page scrolling experience that introduces Izzy, outlines her 6- and 12-week parent coaching programmes, and provides clear calls to action for enquiries.
The design mirrors the brand ethos: warm, calm, and empowering. Rounded shapes, arched graphics, and layered photography create a sense of depth and care, while clean navigation ensures an effortless user experience. The site is fully responsive, SEO-optimised, and designed for easy future updates.
Together, the new brand and website capture the heart of Behaviour & Beyond - a grounded, empathetic space for parents to learn, connect, and grow.
