Absolut Tabasco Launch Print Campaign
On-brand print collateral and launch party assets for the UK and European debut of Absolut Tabasco
To design a full suite of on-brand print collateral for the UK and European launch of Absolut Tabasco, the new spicy vodka collaboration between Absolut and Tabasco. The set covered bar napkins, coasters, a bottle gift bag, a bar drinks menu, a Bloody Mary garnish bar menu, and a travel-style info card for the brand's launch party. Every piece needed to sit seamlessly alongside Absolut's in-house campaign work, with no visible gap between agency-made and internally produced assets.
Briefed on a tight two-week turnaround, this project delivered a full suite of print collateral for the UK and European launch of Absolut Tabasco, a spicy vodka collaboration between Absolut and Tabasco, built to support the brand's official launch party. The brief called for six pieces: bar napkins, coasters, a bottle gift bag, a bar drinks menu, a Bloody Mary garnish bar menu, and a travel-style info card.
Every piece had to carry the Absolut Tabasco lockup exactly as licensed, alongside required partner marks (Drink More Water and Pernod Ricard Global Travel Retail), plus the mandatory Tabasco trademark and Drinkaware lines. Working directly from Absolut's brand assets and typography (Absolut Sans and Absolut Headline), the goal was for every printed piece to read as though it had come straight from the brand's own studio.
The standout piece was the Bloody Mary Garnish Bar menu, which reimagined the brief's four regional garnish recipes (USA, Brazil, Mexico and the UK) as a travel-inspired world map, using textured country silhouettes to give each recipe a distinct sense of place. That same red-and-white palette and travel motif carried through to the info card, styled like a postcard with a Tabasco-red world map graphic, and onto the bottle bag, coasters and napkins, keeping the branding clean and consistent across the whole launch party bar.
Every asset was produced to match Absolut Tabasco's brand guidelines precisely, so the printed materials would be indistinguishable from the brand's own in-house campaign work — the key requirement of the brief. The finished suite went on to dress the bar at the brand's UK/European launch event.